Insights

At Fifty Thousand Feet, everywhere you look reveals something unexpected—or even profound. Check in on the most intriguing ideas being discussed around the company.

How brands can stay human in an AI world

Building timeless brands in the age of AI.

Brands need to think like journalists

Aaron Morrissey

Branding advice to AI highflyers

How to cultivate creative inspiration: Q&A with creative director Jonathan McGlothin

Jonathan McGlothin

What we’re getting wrong about AI and advertising

When your brand enters the chat: How brands are using conversational AI

Forget rule-based bots. Conversational AI has become a strategic brand asset, delivering intuitive experiences that bridge the gap between automation and emotional connection.

I’m thrilled to lead our agency into a new era

From cost center to revenue-generator: An ABC guide for your comms operation

Three ways to approach AI as a storyteller

Brands: Don’t guess who your audiences are

Jason Tomassini

Too many teams rely on guesswork when it comes to their audiences. With the right research and a shared framework, brands can transform fragmented data into loyal relationships.

Let’s Connect

Select Clients

Financial Services & Banking

Apollo
BBVA
BDT & MSD
Brookfield
Citadel
KKR
Mastercard
Northern Trust
Northwest
New York Stock Exchange

Product & Lifestyle

BMW
Knoll
Mini
Sony
Sram
Under Armour

Architecture & Built Environment

Irvine Company
Perkins & Will
USG

Health & Science

Abbott
Arcadia
BluePearl
Etain

Culture & Philanthropy

AARP
CareFirst
Mastercard Center for Inclusive Growth
PBS
Southern Poverty Law Center
U.S. Chamber of Commerce

Professional & Legal Services

Alix Partners
American Bar Association
BCG
Cravath
Gartner
McKinsey & Company
PWC

Technology & Media

The Atlantic
Discord
Google
Salesforce